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Project: Lexus Sriracha Is

Lexus and Sriracha tasked me to develop a Lexus keychain that can press out Sriracha sauce. I designed and 3D modeled a back opening key. I designed the use of a rubber bag within the keychain to be squeezed to push the hot sauce out. I then sent the model into 3D printing and then assembled and finished the product. This was a one person job completed in a few days, from design to finish. 

Last but not least, I smelled like the hot sauce for a week.

 

So Spicy.

Watch the full commercial from Youtube, click here.

 

Check out how this works:

 

Fabrication process:

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